{"title":"The Serum Collection","description":"","products":[{"product_id":"vitamin-c-radiance-serum","title":"Vitamin C Serum","description":"\u003cdiv class=\"rmwidget widget-text-v3\" data-id=\"69ba6ca1775570048363370e\"\u003e\n\u003cdiv class=\"css-1l0eudy\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rmwidget widget-text-v3\" data-id=\"69bbd5b22bde61444602fe7b\"\u003e\n\u003cdiv class=\"css-1l0eudy\"\u003e\n\u003cdiv class=\"text-viewer\"\u003e\n\u003cp class=\"view-mode unstyled style-56a2be92-df3f-4b5c-87d7-b00bfc8784af\"\u003e\u003cspan\u003eA high-performance antioxidant serum powered by 15% pure Vitamin C, clinically formulated to brighten, protect, and visibly refine. This ultra-concentrated treatment works deep within the skin to support collagen production, reduce pigmentation, and defend against environmental stressors, revealing a smoother, more luminous complexion.\u003cbr\u003e\u003cbr\u003eWhy you’ll love it:\u003cbr\u003e• \u003cstrong\u003e15% Vitamin C\u003c\/strong\u003e - Visibly evens tone and enhances natural radiance.\u003cbr\u003e• \u003cstrong\u003eCollagen Activation\u003c\/strong\u003e - Helps firm skin and soften the appearance of fine lines.\u003cbr\u003e• \u003cstrong\u003eDaily Antioxidant Shield\u003c\/strong\u003e - Protects against pollution and premature ageing.\u003cbr\u003e• \u003cstrong\u003eCalming \u0026amp; Correcting\u003c\/strong\u003e - Reduces redness and improves post-blemish marks.\u003cbr\u003e• \u003cstrong\u003eHydration Support\u003c\/strong\u003e - Strengthens the skin barrier for lasting smoothness.\u003cbr\u003e\u003cbr\u003eHow to use: \u003cbr\u003eApply 1–2 drops to clean, dry skin followed by Hyaluronic Acid Serum each morning. Follow with moisturiser and SPF.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"view-mode unstyled style-56a2be92-df3f-4b5c-87d7-b00bfc8784af\"\u003e\u003cspan\u003e30ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Serum","offers":[{"title":"Default Title","offer_id":44990257299638,"sku":null,"price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/6846\/4822\/files\/VIT_C_Bottle.jpg?v=1774269765"},{"product_id":"retinol-vitamin-c-serum","title":"Vitamin A + Asorbic Acid Serum","description":"\u003cp class=\"view-mode unstyled paragraph-3\"\u003e\u003cspan\u003eA next-generation dual-action serum combining \u003cstrong\u003e0.25% Vitamin A\u003c\/strong\u003e (Retinol) with Ascorbic Acid (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) to deliver visible renewal and protection. This intelligent formula smooths texture, boosts elasticity, and brightens uneven tone working to restore clarity and resilience.\u003cbr\u003e\u003cbr\u003eWhy you’ll love it:\u003cbr\u003e• \u003cstrong\u003e0.25% Retinol\u003c\/strong\u003e - Supports cell turnover to refine texture and reduce fine lines.\u003cbr\u003e• \u003cstrong\u003eBrightening Vitamin C Defence\u003c\/strong\u003e - Targets pigmentation while protecting against environmental damage.\u003cbr\u003e• \u003cstrong\u003eFirming \u0026amp; Smoothing\u003c\/strong\u003e - Enhances elasticity for a more lifted, youthful appearance.\u003cbr\u003e• \u003cstrong\u003eRefined Skin Texture\u003c\/strong\u003e - Leaves skin clearer, softer, and more radiant over time.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eApply to cleansed skin, avoiding the eye area. Use in the evening, or morning with SPF.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"view-mode unstyled paragraph-3\"\u003e\u003cspan\u003e30ml\u003c\/span\u003e\u003c\/p\u003e","brand":"The Serum","offers":[{"title":"Default Title","offer_id":44990257954998,"sku":null,"price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/6846\/4822\/files\/VIT_A_Bottle.jpg?v=1774269737"},{"product_id":"hyaluronic-acid-serum","title":"Hyaluronic Acid Serum","description":"\u003cp class=\"view-mode unstyled paragraph-3\"\u003e\u003cspan\u003eAn advanced hydration concentrate formulated with \u003cstrong\u003e25% Hyaluronic Acid\u003c\/strong\u003e to deeply replenish and retain moisture. This weightless serum floods the skin with hydration, restoring bounce, smoothness, and a healthy, luminous glow.\u003cbr\u003e\u003cbr\u003eWhy you’ll love it:\u003cbr\u003e• \u003cstrong\u003e25% Hyaluronic Acid\u003c\/strong\u003e - Delivers multi-level hydration for instantly softer skin.\u003cbr\u003e• \u003cstrong\u003ePlumping \u0026amp; Smoothing\u003c\/strong\u003e - Reduces the appearance of fine lines and dehydration lines.\u003cbr\u003e• \u003cstrong\u003eBarrier Strengthening \u003c\/strong\u003e- Locks in moisture and supports long-term skin health.\u003cbr\u003e• \u003cstrong\u003eRadiance Boost\u003c\/strong\u003e - Revives dull, fatigued skin with lasting hydration.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• \u003cstrong\u003eUniversal Formula\u003c\/strong\u003e - Suitable for all skin types, including sensitive and acne-prone.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eApply to damp skin morning and evening. Follow with moisturiser to seal hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"view-mode unstyled paragraph-3\"\u003e\u003cspan\u003e30ml\u003c\/span\u003e\u003c\/p\u003e","brand":"The Serum","offers":[{"title":"Default Title","offer_id":44990258020534,"sku":null,"price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/6846\/4822\/files\/HA_Bottle.jpg?v=1774269693"},{"product_id":"the-serum-collection","title":"The Complete Serum Collection with 10% off","description":"\u003cp class=\"p1\"\u003eOur complete collection of ultra-concentrated Serums at a 10% discount; use them together to deliver a complete skincare renewal system.  \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHyaluronic Acid Serum\u003c\/strong\u003e\u003cbr\u003eAn ultra-hydrating serum formulated with a 25% Hyaluronic Acid complex to replenish moisture and visibly plump the skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eVitamin C\u003cbr\u003e\u003c\/strong\u003eA high-potency brightening serum formulated with 15% Vitamin C to visibly improve tone, boost radiance, and defend against environmental stressors.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eVitamin A + Ascorbic Acid Serum\u003cbr\u003e\u003c\/strong\u003eA dual-action renewal serum combining 0.25% Retinol with Ascorbic Acid (Vitamin C) to smooth, refine, and brighten the skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e30ml each\u003c\/p\u003e","brand":"The Serum","offers":[{"title":"Default Title","offer_id":45006916485302,"sku":null,"price":378.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/6846\/4822\/files\/3_Bottles_copy_sm_cropped.png?v=1774526187"}],"url":"https:\/\/www.theserum.co.nz\/collections\/the-serum-collection.oembed","provider":"The Serum","version":"1.0","type":"link"}